Artificial Intelligence and Marketing: Opportunities and Risks
Although artificial intelligence technologies have not come to this world over the last few months, it is clear that it is in recent times that the digital world has begun to change dramatically and at breakneck speed because of their massive use. All thanks to the availability to the general public of generative artificial intelligences, such as the famous and discussed ChatGPT, which immediately triggered the transformation of the processes and working methods of entire online economic sectors. Among them: sales, social media and even marketing.