Copywriting for social media
In the current highly diversified social media world, writing all the posts and tweets and stories a business needs to be on its existing and potential clients’ radar is a time-consuming challenge.
As social media copywriters with an extensive experience in multiple industries, we can help you get your precious time back to work on what you do best: running a business.
Social media copywriting: skills and creativity
How many social media profiles and pages does your company have? Probably, a few. Facebook, Linkedin, Instagram, Twitter…each single one of them has its own set of rules and best practices, and involves a specific portion of the public. Therefore, your company should adopt a slightly different style and tone of voice according to the platform the content will be published on.
Creating a constant, always fresh flow of content for every single one of them, while at the same time both adapting the tone of voice and staying loyal to your brand, is a hard job. A skilled, specialized job for an experienced social media copywriter.
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Expert social media copywriters to engage your audience
There are at least three things your social media profiles should do:
- Increase brand awareness: that’s to say making your brand known to the target audience.
- Build your authority: carefully written content will be the perfect showcase not only for your products or services, but also for your expertise and reliability as a company. People will know they can trust your opinion. And in the long run, instead of following trends, you will lead them.
- Engage your target audience: a good social media content is a content users interact with, by sharing it, commenting or performing conversions – whether they are clicks, sales, direct messages, newsletter subscriptions and so on.
But powering your social media profiles with the right content takes time, energy, creativity and skills. Let us do the hard job. Contact us!