SEO content strategy
We can help you design, build and promote your content – and therefore your business – with a 360° SEO approach that will boost your views, brand awareness and conversions. How? With a tailor-made SEO content strategy.
The 5 steps of an effective SEO content strategy
In our long experience in supporting businesses with their online presence, we’ve discovered that every SEO content marketing strategy that works follows a path of 5 steps:
Step 1: Definition of the target audience
There’s absolutely no marketing activity that does not start with this question: who are your potential clients? An in-depth, data-backed knowledge your target audience or audiences (if you’re operating on multiple markets, for example) is the foundation of any marketing strategy. If you haven’t defined it yet, we can help you do it.
Step 2: Keyword analysis
Whether you’re willing to revamp an existing website or launch a completely new one, we will find the keywords that will drive the most traffic and lead you to page #1.
Choosing the right keywords is like driving a car and deciding which road to take in a bustling megalopolis. A wrong turn will have us stuck for hours in a traffic jam. Another wrong turn will get us to that abandoned, creepy neighbourhood no one wants to pass through.
The right road, though, will get us fastly and safely where we want to go. That’s to say where our clients are.
That’s why we don’t simply point to the most crowded path, but we select a mix of high traffic, primary keywords and less competitive ones, in order to create a positive content galaxy that search engines will trust and award with authority.
Step 3: Designing the content cluster
SEO content strategy specialists don’t actually talk about a content galaxy, but they use another astronomical metaphor: content clusters.
A content cluster is a group of pages organized around a main topic, that’s explored in depth in a pillar article, with side topics or single elements of the main topic discussed in other pages. Every page, naturally, is optimized for a specific set of keywords, with the pillar article focusing on the most important one/ones.
Over the last few years, search engines, and specifically Google, have paid more and more attention to this content structure. The reason is that it shows a comprehensive knowledge, commitment and dedication to exploring different angles of a subject, and therefore authority.
It’s easy to understand, though, why the design of a content cluster is such an important step in your SEO strategy.
Step 4: SEO copywriting
Here it comes the most challenging part of the job, and yet the one we love most. As SEO copywriters with a combined experience of more than 15 years, we’ll apply all the most up-to-date on-page SEO techniques, plus a sprinkle of creativity, to create the perfect content for your business purpose.
Step 5: Promoting your content
Links pointing to your site are a key element of its authority for search engines. You can have the best content in the world, but if there aren’t sites pointing to it through links, Google & Co won’t consider it worth of their first page. Convincing other sites, good sites, to link to yours, though, can be really hard if you don’t know how to do it. We know.
We know how to promote your site in order to get it the links it deserves. Great links, that will add value and strength to your ranking.
But adding good links to your backlink profile isn’t often enough. If your site isn’t brand new, it’s possible that over the years it has collected many harmful links that now are holding it down in the queries results you’re interested in. We’ll get rid of them and leave your site with a shiny backlink profile that search engines will love.
Want to know more of how a SEO content marketing strategy can help you further develop your business in an increasingly digital world?