SEO copywriting (on-page SEO)

You have created amazing content but it doesn’t shine on Google’s first page? Maybe it’s because its SEO isn’t quite as good as it should be. It’s not your fault, but as SEO copywriting specialists we can fix things for you.

Understanding SEO

Search engines are semantic machines, meaning that they are made to read and understand the sense of a content, to evaluate it and to rank it according to its value for readers.

But even if they’re extremely complicated, still they are machines and their reading and understanding skills are different from ours. They speak their own language, so to say.

In order to rank great with your content, it must speak the search engines’ language. But will this make it less good for human readers? Not necessarly.

That’s the challenge: to make a content that is excellent both for your readers and for search engines. And that’s what’s called SEO copywriting or on-page SEO. We’ve been doing it for a living for more than 10 years.

We can work on your content to make it more search engines-friendly or we can create new one, as you like.

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The principles of SEO copywriting

Whether you’re working on a complete new content from scratch or revamping a not so well optimised page, the best practices of SEO copywriting remain the same:

• Build great content. Let’s say that today you are able to trick Google into thinking your content is excellent while indeed is an average looking page – hint, you aren’t – but as search engines become more complex and smarter every day, one thing will never change: they’ll work to select the best content and to put it on first page. The better your page is, the more likely it is that it’ll survive the next Google algorithm update. Calculating keyword density down to the hundredth on a superficial 300 words text won’t help your website for long, and we even doubt it’s helping it right now.

• Check what your competitors are doing: SEO copywriting is about beating your competitors in the first page challenge in terms of quality, depth and yes, even on-page SEO of course. You can’t do it without knowing how they work and what they produce.

• Aim at the right keywords: correctly understanding and identifying user intent is a nuanced operation. Aiming at keywords that reflect the kind of user you want to target and are not the first choice of dozens of other businesses might be an eccellent SEO strategy to reach your audience while at the same time avoiding direct competition with more powerful sites. But eventually you’ll need to confront the big, ultra competitive keywords of your specific niche or industry. Creating a galaxy of content that works for slightly less popular queries will help boost your ranking with the most challenging ones too.

Our on-page SEO services

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